“New media operations like Gawker, HuffPo and Federated Media in the U.S. are earning tens of millions for bloggers, hitherto in Europe it has been more like tens of thousands, but that is now changing. Economic viability is important because as producing original content for new media becomes profitable, it will become better. Bloggers have mind share, they increasingly have mass market share and will therefore increasingly take a share of the profits…”
