“Here’s the point: it doesn’t matter whether the video is real or staged. People are increasingly savvy and sceptical: they believe what they want to believe and they know that the first casualty of war is the truth. If you don’t respond to their comments asking about verification, or address the suggested ballistics explanations, then you have no claim to ‘the truth’: to them you’re just another desperate news pimp falling for a gory video.”
