“But consider this - the cost to a rival, a group of bloggers or some other outfit to set a site up and get it running would be as close to zero as you could imagine. There may be no threat on the horizon right now, but how distant is that horizon? Imagine a rival publisher moving in with a guy on the ground, some citizen journalists being paid per click and some pretty smart open source software. How long do you think this would take? And how long would it be before your ”not particularly internet savvy” readers would migrate? How long would it take these guys to kill your print edition?”
